A person who ignores some of the basic rules of Search Engine Optimization is dooming his/her site to a dead end. No one who puts a good deal of time or money into a website wants that site to end up in a dead end. However, many merchants are seeing their website descend into a Search Engine Optimization Dead End; a Black Hole; a pit of Oblivion.  I’m not saying that just because I adore Search Engine Optimization. Nor am I a philosopher who believes or dreams that lack of basic SEO is going to sink a website. I am a website designer who has seen this take place first hand.

I will give you the basics of the most recent example which I have seen while keeping back enough to guard the identity of the business person involved. This person needed a new website for  youth oriented business. A friend asked me if I was interested in doing this site at a fairly decent rate due to the fact that it was for a worthy cause.  I spoke to the merchant and she elected to take another approach. Using a very popular Flash Development tool which is included in the Control Panel of some Hosting Services she built a basically decent looking website. Click to continue »